Denver’s woman-led flooring company In Home Flooring has rebranded as Beacon & Birch Flooring & Interiors and launched a new website. The same local team now offers a design-led experience, from material selection to installation, for homes and businesses across metro Denver.
Jillian Rowe’s Denver flooring company has a new name, a new look and a new website. Here’s why In Home Flooring became Beacon & Birch, what’s changing for customers, and what stays exactly the same.
Meet Beacon & Birch: Denver’s Woman-Led Flooring and Interiors Team, Formerly In Home Flooring
United States, Denver – October 28, 2026
In Home Flooring, a locally owned, woman-led flooring company serving the Denver metro area, has officially rebranded as Beacon & Birch Flooring & Interiors. Alongside the new name, the company has launched a new website at beaconandbirch.com, giving homeowners and businesses an easier way to explore materials, view completed projects and book a consultation.
The people behind the business have not changed. Owner and designer Jillian Rowe leads the same local team of designers and installers that customers knew as In Home Flooring. What has changed is the scope. Flooring remains at the heart of the company, but Beacon & Birch now brings a broader, design-led approach to interior finishes as well.
“Becoming Beacon & Birch is about more than a new name. It reflects who we’ve grown into: a design-led team that helps Denver homeowners and businesses create spaces that feel beautiful and last for years. Our customers will see the same care and craftsmanship, now with a fresher look and an easier way to work with us,” said Jillian Rowe, owner and designer of Beacon & Birch.
Why In Home Flooring Became Beacon & Birch
As the business grew, so did its vision. The team saw that customers wanted more than a new floor. They wanted help pulling a whole space together, from the materials underfoot to the colors, textures and finishes around them.
The Beacon & Birch name reflects that shift. It signals a more elevated, design-focused experience, while keeping the personal relationships, expertise and customer care that built In Home Flooring’s reputation.
The new identity is inspired by the materials the team loves to work with, such as white oak, natural stone, linen and matte finishes. These bring warmth and character to a space and age well over time.
What Customers Can Expect
The rebrand comes with practical improvements to how the company works:
- A wider selection of quality products, supported by stronger relationships with trusted manufacturers
- An expanded team that manages the details of each project from start to finish
- Personal design guidance to help customers choose materials that suit their style, budget and lifestyle
- A clear four-step process (Connect, Curate, Plan and Create) that takes each project from the first conversation to the final installation
- Free estimates and in-home consultations
The goal is to take the stress out of home improvement, so customers feel confident, informed and well looked after at every stage. Whether it is a single-room update or a full home renovation, the focus stays on quality craftsmanship and honest advice.
Flooring and Interior Services
Beacon & Birch serves residential and commercial clients across Denver and the wider metro area. Services include:
- Hardwood and engineered wood flooring
- Carpet, including stair runner installation
- Tile and stone for floors, walls and backsplashes
- Luxury vinyl flooring
- Interior finishes, including color, texture and finish selection
- Design guidance, material selection, professional installation and project coordination
A New Website Built Around the Customer
The new website brings everything together in one place. Visitors can browse dedicated pages for hardwood, carpet, tile and stone, and interior finishes. They can also view a gallery of completed projects, read customer reviews, and book a consultation or free estimate online.
For In Home Flooring Customers
Past and current In Home Flooring customers can reach the same team at Beacon & Birch by calling (720) 305-1351 or emailing hello@beaconandbirch.com. The team is based at 155 Kalamath St in Denver.
About Beacon & Birch
Beacon & Birch Flooring & Interiors, formerly In Home Flooring, is a locally owned, woman-led flooring and interiors company based in Denver, Colorado. Led by owner and designer Jillian Rowe, the company helps homeowners and businesses across the Denver metro area choose and install hardwood, carpet, tile and stone, luxury vinyl and interior finishes that look beautiful and last. Learn more at beaconandbirch.com.
Media Contact
Jillian Rowe, Owner & Designer
Beacon & Birch Flooring & Interiors
155 Kalamath St, Denver, CO 80223
(720) 305-1351
hello@beaconandbirch.com
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